Alexandra Sims
Associate Professor
Department:
Address: Owen G Glenn Building
12 Grafton Road
Auckland
Faculty: Business & Economics
Phone: +64 9 373 7599 Ext. 84901
Email: a.sims@auckland.ac.nz

Alex teaches intellectual property law at undergraduate and postgraduate level. She also teaches general commercial law at undergraduate level. Her primary area of research is intellectual property law and she has published articles on intellectual property law both in New Zealand and internationally.

Alex's roles within the University include:
Department of Commerical Law Undergraduate Director
Business School's EO Officer
Business School's Representative on Senate
Lecturers' Represenative (on Senate) on Council
Qualifications:
2006 Certificate of University Learning and Teaching Centre for Professional Development, Auckland
2000 MComLaw Auckland
1996 LLB Otago
Special Interests:
Intellectual property
Awards:
2008 Best Conference Paper Award for the 2007 Australasian Law Teachers' Association Annual Conference
Service:
Convenor of the Law and Computers Interest Group for the Australasian Law Teachers' Association
Deputy Chair Consumer NZ
Member of New Zealand Executive of the Australasian Law Teachers' Association
Member of the Editorial Board of the Journal of the Australasian Law Teachers Association (JALTA)
Member of the Editorial Board of the University of Auckland Business Review
Member of the Intellectual Property Society of Australia and New Zealand
Women's Vice President, Tertiary Education Union Te Hautu Kahurangi o Aotearoa
Teaching:
2011 COMLAW 101 Law in a Business Environment
2011 COMLAW 315 Finance and Property Law
2011 COMLAW 320 Intellectual Property and Innovation
Selected Publications:
Refereed Journal Articles
2011 SIMS, A.,  ‘Appellations of Piracy: Fair Dealing’s prehistory ‘, Intellectual Property Quarterly, 3-27.
2011 SIMS, A.,  ‘Strange Bedfellows: Fair Dealing and Freedom of Expression in New Zealand‘, European Intellectual Property Review, 490-498.
2010 SIMS, A.,  GUNASEKARA, G.,  ‘Privacy and the Spam Act in Online Competitions‘, University of Auckland Business Review, 12, 1, 1-7.
2010 SIMS, A.,  ‘Reforming the Consumer Guarantees Act 1993 and Its Enforcement: Time for action‘, New Zealand Business Law Quarterly, 16, 145-177.
2010 SIMS, A.,  ‘Strangling Their Creation: The Courts' Treatment of Fair Dealing in Copyright Law Since 1911‘, Intellectual Property Quarterly, 2, 192-224.
2008 SIMS, A.,  ‘Abundant Pest or Endangered Species? The Future of Fair Dealing in Copyright Law‘, New Zealand Business Law Quarterly, vol 14, 231-234.
2008 SIMS, A.,  ‘The Denial of Copyright Protection on Public Policy Grounds‘, European Intellectual Property Review, 189-198
2007 SIMS, A.,  ‘‘The Handmaiden and the Whipping Boy: The Court's Use of Public Policy in Limiting Copyright Protection‘, Intellectual Property Forum, 71, 80-88.
2007 SIMS, A.,  ‘Arrangements and Originality in Copyright Law‘, New Zealand Intellectual Property Journal, 286–290.
2007 SIMS, A.,  ‘Copyright and Contract‘, New Zealand Universities Law Review, 22 (3), 469-495.
2007 GUNASEKARA, G.,  SIMS, A.,  ‘Franchising: A Case for Regulation‘, University of Auckland Business Review, 48-57.
2007 SIMS, A.,  ‘'The Case Against Patenting Methods of Medical Treatment'‘, European Intellectual Property Review, 43–51.
2006 SIMS, A.,  ‘Copyright's Protection of Facts and Information‘, New Zealand Business Law Quarterly, vol 12, 358-382.
2006 SIMS, A.,  ‘Myth or Reality?: The Public Interest Defence in Copyright Law‘, European Intellectual Property Review, 335-343.
2005 SIMS, A.,  ‘A Shift in the Centre of Gravity: The Dangers of Protecting Privacy Through Breach of Confidence‘, Intellectual Property Quarterly, 27-51.
2005 GUNASEKARA, G.,  SIMS, A.,  ‘Statutory Trends and the “Genetic Modification” of the Common Law: Company Law as a Paradigm‘, Statute Law Review, vol 26, 82-102.
2004 SIMS, A.,  ‘Rethinking One in a Million‘, European Intellectual Property Review, 442-446.
2004 SIMS, A.,  ‘Shop Wars: Copyright, Moral Rights and Comparative Advertising‘, New Zealand Business Law Quarterly, vol 10, 9-16.
2004 SIMS, A.,  ‘The Patentability of Business Methods‘, New Zealand Business Law Quarterly, vol 10, 363-385.
2002 SIMS, A.,  ‘A Storm in a Beer Cup‘, New Zealand Business Law Quarterly, February 2002, 3-7.
2002 SIMS, A.,  ‘Copyright and the Universities: How Much Copying Does Part III of the Copyright Act 1994 Permit?‘, 8 New Zealand Business Law Quarterly, 231-239.
2002 SIMS, A.,  ‘Restraining the Fruits of Tortious Conduct‘, Tort Law Review, Vol 8, 3-7.
2002 SIMS, A.,  ‘Stripping a Trespasser of its Copyright: Another Step Towards a General Tort of Unfair Competition‘, New Zealand Intellectual Property Journal, 66-70.
2001 MORGAN, O.,  SIMS, A.,  ‘db or not DB‘, New Zealand Intellectual Property Journal, February 2001, 323 - 324.
2001 SIMS, A.,  ‘Dilution in New Zealand: the effects of the tarnishment limb of dilution on free speech‘, Victoria University of Wellington Law Review, Vol. 32 2001, 103 - 134.
2001 SIMS, A.,  ‘Does DB Breweries have the exclusive right to use the term db?‘, New Zealand Business Law Quarterly, Vol. 7 2001, 91 - 96.
2001 SIMS, A.,  ‘Domain Names: A New Zealand Perspective‘, The EDI Law Review, Vol 8, 2001, 231-240.
2001 SIMS, A.,  ‘The extension of trade mark law to protect the shape of goods: the possible undermining of patent and design law?‘, New Zealand Intellectual Property Journal, November 2001, 28 - 35.
2001 SIMS, A.,  ‘The need for anti-dilution protection for famous trade marks following Campomar v Nike- a reply‘, New Zealand Intellectual Property Journal, February 2001, 325 - 329.
Sections in Books
2009 SIMS, A.,  ‘Incorporated Societies‘ In: S. Watson (ed.), The Law of Business Organisations (5th edn), Auckland, Palatine Press, 754-769.
2009 SIMS, A.,  ‘Partnerships‘ In: Walker, Reid, Hanrahan, Ramsey and Stapledon (ed.), Commercial Applications of Company Law in New Zealand, 3rd edition, 73-109.
2009 SIMS, A.,  ‘Unincorporated Societies‘ In: S. Watson (ed.), The Law of Business Organisations (5th edn), Auckland, Palatine Press, 770-787.
2006 EAGLES, I.,  LONGDIN, L.,  SIMS, A.,  ‘Intellectual Property‘ In: Louise Longdin (ed.), Law in Business and Government in New Zealand., (4edn), 285-340.
2006 EAGLES, I.,  WATSON, S.,  SIMS, A.,  LONGDIN, L.,  ‘Liability for Words and Figures‘ In: Louise Longdin (ed.), Law in Business and Government in New Zealand., (4edn), 538-570.
2003 SIMS, A.,  ‘Court Assisted Means of Revealing identity on the Internet‘ In: C. Nicoll, J.E.J. Prins, M.J.M. van Dellen (ed.), Digital Anonymity and the Law - Tensions and Dimensions, TMC Asser Press, The Hague, 271-284.
2002 SIMS, A.,  ‘Partnerships‘ In: Walker, Reid, Hanrahan, Ramsay and Stapledon (ed.), Commercial Applications of Company Law in New Zealand, CCH, Auckland, 63-95.
Conference Paper
2011 SIMS, A.,  ‘Copyright: A realization that more is not necessarily better May 29-31 ‘, Innovation and Communications Law Conference, Melbourne Business Scho, May 29-31
2010 SIMS, A.,  ‘Appellations of Piracy?: Fair Use’s prehistory‘, Intellectual Property Scholars Roundtable, March 26-27, 2010, Drake University Law School, Iowa, USA
2010 SIMS, A.,  ‘Fair Dealing for Music Librarians‘, IAML (NZ) Conference 2010, 4-5 November, Auckland
2010 SIMS, A.,  MILLER, L.,  ‘Online Formative Feedback in Company Law‘, Ausralasian Law Teachers' Association Annual Conference, 4 - 7 July, 2010, University of Auckland
2008 SIMS, A.,  ‘Justifying the Fair Dealing Exceptions in Copyright Law‘, Australasian Law Teachers' Association Annual Conference 2008, 6-9 July, 2008, James Cook University, Cairns
2007 SIMS, A.,  ‘The Handmaiden and the Whipping Boy: The Court's Use of Public Policy in Limiting Copyright Protection‘, Australasian Law Teachers' Association , 23-26 Sept, University of Western Australia, Perth
2004 GUNASEKARA, G.,  SIMS, A.,  ‘Teaching ICANZ and Elective Commercial Law Papers at the University of Auckland: Some Observations as to Teaching Methodology and Content, Accounting and Commercial Law Teaching Conference, Victoria University of Wellington, 24 August 2004‘, 1-27.
Non-Refereed Journal Articles
2008 SIMS, A.,  ‘Copyright law and policy‘, New Zealand Law Journal, November, 402.
2006 SIMS, A.,  ‘Intellectual Property‘, New Zealand Law Journal, October, 333-334.
2006 SIMS, A.,  ‘Parallel Importing and Trade Marks‘, New Zealand Law Journal, September, 287-288.
2006 SIMS, A.,  ‘The Death of the Door to Door Sales Act?‘, New Zealand Law Journal, May, 147-148.
2006 SIMS, A.,  ‘The Width of the Copyright Monopoly‘, New Zealand Law Journal, November, 365-365.
2005 SIMS, A.,  ‘New Directions in Copyright?‘, New Zealand Law Journal, 417-418.
2005 SIMS, A.,  MILLER, L.,  ‘The Door to Door Sales Act in the 21st Century‘, New Zealand Law Journal, 393-396.
2004 SIMS, A.,  ‘Patentability of Methods of Medical Treatment‘, New Zealand Law Journal, 466.
2004 SIMS, A.,  ‘Societies and their assets‘, New Zealand Law Journal, 79-80.
2002 SIMS, A.,  ‘Trade Mark Owners' rights‘, New Zealand Law Journal, February 2002, 25 - 26.
Other



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