Areas of Research
Consumer price behaviour
Price management and strategy
Marketing strategy
Social marketing (environmental and/or social responsibility issues)
Marketing education
|
Research in progress
The processing of price information by international visitors
Ethical consumption
Determinants of marketing students’ performance
|
RESEARCH INTERESTS:
Interests include psychology of pricing, and consumer behaviour related to environmental issues (specifically in food consumption and travel) with an emphasis on how understanding consumers’ decision making and behaviour can be utilised in developing marketing strategy.
|