Dr Charlotta Windahl
Senior Lecturer
Department:
Address: Owen G Glenn Building
12 Grafton Road
Auckland
Faculty: Business & Economics
Phone: +64 9 373 7599 Ext. 86301
Email: c.windahl@auckland.ac.nz

Having been part of the Business School and the University of Auckland since 2007, Charlotta joined the Department of Marketing in January 2010. Before starting her academic career at Linkoping University, Sweden, she worked as a consultant for the Swedish Trade Council in Paris – dealing with Swedish companies that wanted to establish or develop their business in France.
Charlotta’s research interests are in the cross-sections of Service Marketing, Innovation and Design; and include issues related to product and service innovation, open innovation, knowledge integration, inter-firm relationships, corporate strategy and sustainability.
Qualifications:
2007 PhD Industrial Management Department of Management and Engineering, Linkoping University, Sweden
2004 Licentiate of Engineering ('Research MBA') Department of Management and Engineering, Linkoping University, Sweden
1999 Master of Science in Chemical Engineering Royal University of Technology (KTH), Stockholm, Sweden
Teaching:
2011 MKTG 301 Marketing Strategy
2011 MKTG 305 Services Marketing and Management
2011 SCIENT 702 Marketing for Scientific and Technical Personnel
2010 MKTG 305 Services Marketing and Management
2010 SCIENT 702 Marketing for Scientific and Technical Personnel
2009 MGMT 305/ ENGGEN 405 Innovation and New Product Development
2008 MGMT 305 Innovation and New Product Development
Selected Publications:
Refereed Journal Articles
2010 WINDAHL, C.,  LAKEMOND, N.,  ‘Integrated solutions from a service-centered perspective: applicability and limitations in the capital goods industry‘, Industrial Marketing Management, Vol.39, No. 8, 1278-1290.
2009 HOWELL, D.,  WINDAHL, C.,  SEIDEL, R.,  ‘A project contingency framework based on uncertainty and its consequences‘, International Journal of Product Management, Vol. 28, No. 3, 256-264.
2006 WINDAHL, C.,  LAKEMOND, N.,  ‘Developing integrated solutions: the importance of relationships within the network‘, Industrial Marketing Management, Vol. 35 No. 7, pp. 806-818.
2006 WINDAHL, C.,  ‘Suppliers in the privatised UK wastewater market and their possible moves towards integrated solutions‘, Water Policy, Vol. 8, No. 6, pp. 559-572.
2004 WINDAHL, C.,  ANDERSSON, P.,  BERGGREN, C.,  NEHLER, C.,  ‘Manufacturing firms and integrated solutions: characteristics and implications‘, European Journal of Innovation Management, Vol. 7, No. 3, pp. 218-228.
Conference Paper
2005 LAKEMOND, N.,  WINDAHL, C.,  ‘Developing integrated solutions: a network perspective‘, competitive conference paper, IMP 2005, Rotterdam, The Netherlands
Other
2007 WINDAHL, C.,  ‘Integrated Solutions in the Capital Goods Sector‘, Linkoping studies in Science and Technology Doctoral Dissertation No. 1098, pp.1-216.
2007 WINDAHL, C.,  ‘Managing technology-driven business innovations: the case of Alfa Laval and Octopus‘, IMIE Research Report, 2007:1, Department of Management and Engineering, Linkoping University
2007 TELL, F.,  BERGEK, A.,  BREDIN, K.,  ENBERG, C.,  WINDAHL, C.,  YAKOB, R.,  ‘Open Innovation - Opportunities and Challenges‘ In: Tell (ed.), Research Report for Vinnova, KITE Research Program, Department of Management and Engineering, Linkoping University, Sweden
2004 WINDAHL, C.,  ‘Towards Integrated Solutions: Alfa Laval and the Wastewater Industry‘, Linkoping Studies in Science and Technology Licentiate Thesis No. 1111, LiU-Tek-Lic-2004: 40, pp.1-59.
1999 WINDAHL, C.,  THORELL, J.,  ‘International Environmental Management - a Comparative Study of ISO 14001 and EMAS in Sweden, France and Germany (in Swedish)‘, Master Thesis, Published by the Swedish Office of Science and Technology: IRN Statt-Ur-99/2-Statt-SE



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