Refereed Journal Articles
2011
BRODIE, R.,
HOLLEBEEK, L.,
‘Advancing and Consolidating Knowledge About Customer Engagement‘, Journal of Service Research, 14 (3), 283-284.
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2011
BRODIE, R.,
HOLLEBEEK, L.,
JURIC, B.,
ILIC, A.,
‘Customer Engagement: Conceptual Domain, Fundamental Propositions and Implications for Research‘, Journal of Service Research (Lead article), 14 (3), 252-271.
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2011
BRODIE, R.,
SAREN, M.,
PELS, J.,
‘Theorizing about marketing and the S D logic: exploring the bridging role of middle range theory‘, Marketing Theory , 11(1), 75–91.
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2010
SAJTOS, L.,
BRODIE, R.,
WHITTOME, J.,
‘The Impact of Service Failure on Customer Trust, Value and Loyalty in Relational Exchanges‘, Journal of Service Research, 13, 1, 216-229.
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2009
BRODIE, R.,
WHITTOME, J.,
BRUSH, G.,
‘Investigating the Service Brand: A Customer Value Perspective‘, Journal of Business Research 62, 2, 345-355.
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2008
BRODIE, R.,
N.COVIELLO,
WINKLHOFER, H.,
‘Investigating Contemporary Marketing Practices: A Review of the First Decade of the CMP Research Program‘, Journal of Business and Industrial Marketing, 23, 2, 84-94.
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2007
BRODIE, R.,
WINKLHOFER, H.,
N.COVIELLO,
JOHNSTON, W.,
‘Is e-Marketing Coming of Age? An Examination of the Penetration of eM and Firm Performance‘, Journal of Interactive Marketing, 21 (1) 2-21
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2006
BRODIE, R.,
GLYNN,.,
M., S.,
LITTLE, V.,
‘The service brand and the service dominant logic: Missing fundamental premise or the need for stronger theory‘, Marketing Theory, 6 (3), 363-379.
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2004
PELS, J.,
BRODIE, R.,
JOHNSTON, W.,
‘Benchmarking business-to-business marketing practices in emerging and developing economies: Argentina compared to the USA and New Zealand‘, Journal of Business and Industrial Marketing, 19 (6), 386-396.
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2003
N.COVIELLO,
BRODIE, R.,
BROOKES, R.,
PALMER, R.,
‘Assessing the Role of e-Marketing in Contemporary Practice‘, Journal of Marketing Management, 19, 7-8, 857-881.
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2003
BRODIE, R.,
REDMORE, D.,
‘Brand Equity in Cooperative Business Relationships: Exploring the Development of a Conceptual Model‘, Marketing Theory, 3, 1, 37-57.
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2003
VARKI, S.,
BRODIE, R.,
ROBERTS, K.,
‘Measuring the Quality in Consumer Services: An Empirical Study‘, European Journal of Marketing, 37(1/2), 169-196.
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2002
N.COVIELLO,
BRODIE, R.,
DANAHER, P.,
JOHNSTON, W.,
‘How Firms Relate to their Markets: An Empirical Examination of Contemporary Marketing Practices‘, Journal of Marketing, 66, 3, 33-47.
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2002
BRODIE, R.,
GLYNN, M.,
‘Towards a Theory of Marketplace Equity: Integrating Branding and Relationship Thinking with Financial Thinking‘, Marketing Theory, 2 (1), 5-28.
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2001
ARMSTRONG, JS.,
BRODIE, R.,
‘Hypotheses in Marketing Science: Literature Review and Publication Audit‘, Marketing Letters, Vol. 12, Iss. 2, 171 - 187.
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2001
PRICE, R.,
BRODIE, R.,
‘Transforming a Public Service organization From Inside–out to Outside-in: The Case of Auckland City, New Zealand‘, Journal of Service Research, 4(2)
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2000
N.COVIELLO,
BRODIE, R.,
MUNRO, H.,
‘An Investigation of Marketing Practice by Firm Size‘, Journal of Business Venturing, 15(5/6), 523-45.
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2000
BRODIE, R.,
DANAHER, P.,
‘Building Models for Marketing Decisions: Improving Empirical Procedures‘, International Journal of Research and Marketing, 17, 135-139.
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2000
DAVIS, R.,
BUCHANAN-OLIVER, M.,
BRODIE, R.,
‘Retail Service Branding in Electronic-Commerce Environments‘, Journal of Service Research, 3(2), 178-186.
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1997
BRODIE, R.,
N.COVIELLO,
BROOKES, R.,
LITTLE, V.,
‘Towards a Paradigm Shift in Marketing? An Examination of Current Marketing Practices‘, Journal of Marketing Management, 13/5, 383-406.
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1996
BRODIE, R.,
BONFRER, A.,
‘Do managers overreact to each others promotional activity? Further empirical evidence‘, International Journal of Research in Marketing, 13, 379-387.
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1995
RUST, R.,
SIMESTER, D.,
BRODIE, R.,
NILIKANT, V.,
‘The performance of model selection methods‘, Management Science, 41(2), February, 322-333.
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1994
ARMSTRONG, J.,
BRODIE, R.,
‘Effects of portfolio planning methods on decision making: Experimental results‘, International Journal of Research in Marketing, 0, 1, 85-90.
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1993
SUNDE, L.,
BRODIE, R.,
‘Consumer evaluations of brand extensions: further empirical results‘, International Journal of Research in Marketing, 10, 47-53.
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1987
BRODIE, R.,
DE KLUYVER, C.,
‘A comparison of the short term forecasting accuracy of econometric and naive extrapolation models of market share‘, International Journal of Forecasting, 3, 423-438.
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1984
BRODIE, R.,
DE KLUYVER, C.,
‘Attraction versus linear and multiplicative market share models : An empirical evaluation‘, Journal of Marketing Research, 21, 194-201.
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BRODIE, R.,
JURIC, B.,
ILLIC, A.,
ILLIC, A.,
‘“Consumer engagement in a virtual brand community: An exploratory analysis‘, Journal of Business Resarch, Forthcoming
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BRODIE, R.,
JURIC, B.,
HOLLEBEEK, L.,
‘Consumer engagement in a virtual brand community: An exploratory analysis‘, Journal of Business Research, Forthcoming
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