Dr Rachel Wolfgramm
Senior Lecturer
Department:
Management and International Business
Address: Owen G Glenn Building
12 Grafton Road
Auckland
Faculty: Business & Economics
Phone: +64 9 373 7599 Ext. 84847
Email: r.wolfgramm@auckland.ac.nz

Rachel’s teaching and research portfolio reflect her interest in Sustainability and Business in Society. Along with colleagues in the Business School, Rachel is co-leading a research project entitled “Echoes from the future, Status and Sustainability in new lifestyle trends”. She is currently supervising a co-hort of post-graduate students whose interests cohere around Sustainability and Business in Society. Rachel is co-chair of the Universitas 21 Sustainability Project which seeks to promote Sustainability teaching and research excellence. This project also focuses on the role of universities as leaders in the transition to sustainable societies.
Qualifications:
2007 Doctor of Philosophy (Management) University of Auckland
2001 Post Graduate Diploma of Business (Management) University of Auckland
1997 Bachelor of Commerce (International Business) University of Auckland
Special Interests:
Sustainability in Business and Society
Positions Held:
FromToInstitutionPosition Held
2002 2004 University of Auckland Lecturer, Organisation Behaviour
Awards:
2010 Vice Chancellor Strategic Development Fund
2008 Te Amorangi National Maori Academic Excellence, 2007
Service:
Associate Editor Journal of Information Communication Ethics and Sustainability – Special Edition, 2008
Co-chair Universitas 21 Sustainability Project
Director, Tuakana Navigating Futures Programme, University of Auckland Business School 2010,2011
Editorial Committee Member: Alternative, International Journal of Indigenous Peoples
Member, Australia New Zealand Academy of Management (ANZAM)
Member, European Group for Organizational Studies (EGOS)
Member, International Federation of Scholarly Academics of Management (IFSAM)
Member, Native Science Academy
Member, United Nations Habitat University Partnership Steering Committee
 Member and key contact, SRG, Sustainability Research Group, Business School
 Member of the Business School Arts and Sculpture Committee
Teaching:
2011 MGMT 331 Business Ethics
2011 MGMT 737 Sustainability
2010 MGMT 231 Business in Society
2009 MGMT 332 Business, Society and Culture
Research Interests:
Echoes from the Future: Status and Sustainability in new lifestyle trends
Key questions driving this research include, how are sustainability imperatives changing the way we consume, is a shift in social values changing the way in which status is regarded in society and are new status artefacts emerging that reflect shifts towards sustainable consumption. Our data universe includes businesses in lifestyle industries such as weddings, leisure, travel and sports. We engage multimodality and geosemiotics. http://www.library.auckland.ac.nz/subjects/bus/infosources/statusconsumption.htm
[Grants / Funding]
Faculty Research Development Funding Faculty Development Research Funding and Research Scholarships (Marketing, Property, Management and International Business)
Glamour and Grind: New Creative Workers in Film and Screen Production
Rachel is an associate investigator on this Marsden funded project. Primary Investigators are Associate Professor Deborah Jones, VUW, Professor Judith Pringle AUT, Associate investigators include Ella Henry, Te Ara Poutama and Dr Keith Randle (UK)
[Grants / Funding]
Marsden Grant 2008-2011
Selected Publications:
Refereed Journal Articles
2011 WOLFGRAMM, R.,  CONROY, D.,  ‘Status and Sustainable Consumption in Life Style Events: conspicuous to conscious‘, International Journal of Environmental, Cultural, Economic and Social Sustainability Vol 7 , 2, 301-312.
2008 WOLFGRAMM, R.,  ‘Creativity and Institutional Innovation in Intercultural Research‘, MAI Review, Nga Pae o te Maramatanga, 3, 169-182.
Books
2010 PRINGLE, J.,  WOLFGRAMM, R.,  HENRY, E.,  ‘Expanding Diversity research through cross-ethnic research partnerships, in Working for Inclusion and Diversity: Positive Experiences from Academics across the world: Eds: Katila, S, Merilainen, S and Tiernari, J, Edward Elgar Publishing, UK‘, Edward Elgar Publishing, UK
2007 WOLFGRAMM, R.,  ‘Continuity and vitality of worldview(s) in organizational cultural orientations: Towards a Maori perspective. PhD Thesis, University of Auckland‘
Conference Paper
2011 CONROY, D.,  WOLFGRAMM, R.,  ‘Recovery – the myth of moving from conspicuous to conscious consumption ‘, Standing Conference on Organisation Symbolism, Bosphorous University, 14-17 July, Istanbul, Turkey
2011 CONROY, D.,  WOLFGRAMM, R.,  COLEMAN, S.,  ‘Visions of romance and status: seeking new horizons of conscious consumption, Australia, New Zealand Marketing Academy Conference, 28-30, November, Perth, Australia‘
2010 HENRY, E.,  WOLFGRAMM, R.,  ‘Career Enactment as a Quest for Transformation, Perspectives of Māori Leaders in the Screen Industry‘, Kei Muri i te Kāpara He Tangata kē; Recognising, Engaging, Understanding difference, International , 134-142.
2010 WOLFGRAMM, R.,  ‘New ecologies of transdisciplinarity to advance Sustainability research, Justice and Sustainability in a global economy, ‘, International Federation of Scholars Association of Management (IFSAM), Conservatoire National des A, ), Conservatoire Nat.
2009 WOLFGRAMM, R.,  ROWLES-WAETFORD, C.,  ‘Accessing the Contemplative: A Māori perspective, Critical Management Studies Conference, Warwick University, United Kingdom (July 12-14, 2009) ‘
2009 WOLFGRAMM, R.,  ‘Evoking the gods in story and metaphor to energize the study of organisation, European Group Organisation Studies, 25th Colloquium, ENSEAD, Barcelona, Spain, (2-4 July)‘
2007 PRINGLE, J.,  WOLFGRAMM, R.,  ‘So who is leading the dance? Cross-ethnic research partnerships,European Group Organisation Studies, 23rd Colloquium, Vienna University of Economics and Business Administration, Vienna, Austria, (4-7 July)‘
2006 WOLFGRAMM, R.,  HENRY, A.,  ‘Ancient Wisdom In A Knowledge Economy Before And Beyond Sustainability: Valuing An Indigenous Perspective / R. Wolfgramm and E. Henry‘, International Indigenous Business Conference, Albuquerque, New Mexico, USA (19-22 June 2006)
2005 RUWHIU, D.,  WOLFGRAMM, R.,  ‘Revealing the key to Research in Organizations: An indigenous centred perspective, European Group Organisation Studies, 21st Colloquium, Friere Universitat, Berlin, Germany (29 June-2 July)‘
2005 WOLFGRAMM, R.,  ‘The Dynamic and collective self in self determination: Maori organizations in sustainable enterprise, International Sustainability Conference for social, cultural, environmental and economic development, East West Centre, University of Hawaii, Manoa, H‘



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