Staff Profile

Tom Agee

Senior Lecturer

Department:	Marketing
Address:	Owen G Glenn Building 12 Grafton Road Auckland
Faculty:	Business & Economics
Phone:	+64 9 373 7599 Ext. 85832
Mobile Phone:	027 714-1485
Email:	t.agee@auckland.ac.nz

Tom Agee is a highly rated teacher as well as a popular conference speaker and prolific writer, widely read by New Zealand marketing practitioners. His column “One Consumer’s Opinion” appeared monthly in NZ Marketing Magazine for more than 20 years. In July 2004 he was inducted into the New Zealand Marketing Hall of Fame for his long-term contribution to marketing in this country. Prior to moving into academia in 1987 he served in senior management positions in marketing as well as advertising both in New Zealand and the United States.

Research Interests
Consumer behaviour in the marketing context.

Areas of Research:
Television Advertising Clutter: The impact of longer ad breaks on advertising effectiveness.
Case Study Research has examined both marketing and management related issues, particularly those facing New Zealand not-for-profit organisations.
Adding Customer Value for Competitive Advantage, particularly as related to service quality.

Teaching Interests:
Tom lectures in the Graduate School of Enterprise of the Business School on the Diploma of Business, as well as workshops for the University's Continuing Education Programme. His passion is conveying the importance of building long term relationships with customers, the importance that service plays in the marketing of virtually all goods and services, and creating customer-centric organisations.

Hobbies and Interests
Tom has served as a director of the New Zealand Consumers' Institute, the Auckland SPCA and the Parnell Community Trust. He has served on judging panels of the annual NZ Marketing Awards, Advertising Agency of the Year and Pharmacy Today Awards. He and his wife Margaret’s interests are in music, travel, their cats and their bach on Waiheke Island.

Qualifications:

1994	MPhil (Marketing)	University of Auckland
1956	Bachelor of Arts	University of Virginia, USA

Positions Held:

From	To	Institution	Position Held
1993	Now	University of Auckland	Senior Lecturer
1993	Now	University of Auckland	Senior Lecturer
1987	1993	Auckland University of Technology	Senior Lecturer, Head of Department

Awards:

2004	New Zealand Marketing Hall of Fame

Teaching:

2010	BUSADMIN 762	Marketing
2010	MARKET 718	Marketing Communications
2010	MARKET 719	Advanced Marketing
2009	BUSADMIN 762	Marketing
2009	MARKET 703	Marketing Communications
2008	BUSADMIN 762	Marketing
2008	MARKET 703	Marketing Communications
2008	MARKET 713	Marketing for Managers
2008	MARKET 720	Special Topic in Marketing: Services
2007	BUSADMIN 762	Marketing
2007	MARKET 703	Marketing Communications
2007	MARKET 713	Marketing for Managers
2007	MKTG 710	Advanced Communications Research
2006	BUSADMIN 762	Marketing for Growth
2006	MARKET 703	Marketing Communications
2006	MARKET 713	Marketing for Managers
2006	MKTG 710	Advanced Communications Research

Selected Publications:

Refereed Journal Articles

2002 BHIMY, A., AGEE, T., ‘Infomercials and Advertising Effectiveness: an Empirical Study‘, Journal of Consumer Marketing, 19 (6), 468-480.

2001 AGEE, T., MARTIN, B., ‘'Planned or Impulse Purchases? How to Create Effective Infomercials‘, Journal of Advertising Research, 41 (6), 35-42.

Books

1999 AGEE, T., ‘The Best of One Consumer’s Opinion‘, Profile Publishing, Auckland

1995 AGEE, T., ‘'New Zealand Marketing Resource and Case Study Book‘, Minty’s Media, Auckland

Sections in Books

2010 AGEE, T., ‘Case Study: Consumer NZ‘ In: P. Quester, S. Pettigrew & D. I. Hawkins (ed.), Consumer Behaviour: Implications for marketing strategy, 6 edn, Ryde NSW: McGraw-Hill Australia Pty Ltd, 123.

2010 AGEE, T., ‘Case Study: NZ Telecom slips off its perch‘ In: P. Quester, S. Pettigrew & D. I. Hawkins (ed.), Consumer Behaviour: Implications for marketing strategy, 6 edn, North Ryde NSW: McGraw-Hill Australia Pty Ltd., 90-91.

2010 AGEE, T., ‘Consumer NZ: Keeping the playing field level.‘ In: I. Hunter & K. Morris (ed.), New Zealand Case Study Series 2: Innovation and Entrepreneurship, The University of Auckland: Auckland Business Case Centre, 12-33.

2008 AGEE, T., ‘Old Fashioned Foods: 'Aunt Betty' Takes on the World‘ In: Wendell Dunn and Ian Hunter (ed.), New Zealand Case Series: Managing in an International Context, North Ryde, NSW: McGraw-Hill Australia, 139-160.

Conference Paper

1999 AGEE, T., ‘Exploding Myths bout Infomercial Shopper: Analyzing the Influence of Impulse vs. Planned Thought on Purchase Behaviour‘, 24/10/1999, 33.

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