Tom Agee Senior Lecturer Department: Marketing Address: Owen G Glenn Building 12 Grafton Road Auckland Faculty: Business & Economics Phone: +64 9 373 7599 Ext. 85832 Mobile Phone: 027 714-1485 Email: t.agee@auckland.ac.nz Tom Agee is a highly rated teacher as well as a popular conference speaker and prolific writer, widely read by New Zealand marketing practitioners. His column “One Consumer’s Opinion” appeared monthly in NZ Marketing Magazine for more than 20 years. In July 2004 he was inducted into the New Zealand Marketing Hall of Fame for his long-term contribution to marketing in this country. Prior to moving into academia in 1987 he served in senior management positions in marketing as well as advertising both in New Zealand and the United States. Research Interests Consumer behaviour in the marketing context. Areas of Research: Case Study Research has examined both marketing and management related issues, particularly those facing New Zealand not-for-profit organisations. Adding Customer Value for Competitive Advantage, particularly as related to service quality. Increasing of Social Media in Customer Marketing Communications. Teaching Interests: Tom lectures in the Graduate School of Enterprise of the Business School on the Diploma of Business, as well as workshops and seminars. His passion is conveying the importance of building long term relationships with customers, the importance that service plays in the marketing of virtually all goods and services, and creating customer-centric organisations. Hobbies and Interests Tom has served as a director of the New Zealand Consumers' Institute, the Auckland SPCA and the Parnell Community Trust. He chairs the Not-for-Profit Marketers Committee of the NZ Marketing Association. He has served on judging panels of the annual NZ Marketing Awards, Advertising Agency of the Year and Pharmacy Today Awards. He and his wife Margaret’s interests are in music, travel, their cats and their bach on Waiheke Island.