2011 RUSSELL, C.,  RUSSELL, D.,  ‘Guilty by Stereotypic Association: Country Animosity and Brand Prejudice and Discrimination ‘, Marketing Letters

2011 BRESSOUD, E.,  LEHU, J.,  RUSSELL, C.,  ‘Product Placement Recall in Home-Viewed Films The Relative Impact of Placement and Audience Characteristics‘,  Journal of Advertising Research

2010 RUSSELL, D.,  RUSSELL, C.,  ‘Consumer Reactions to Corporate Social Responsibility Initiatives: Egocentric Tendencies and Their Moderators‘, Marketing Letters 21, 1, 65-81.

2009 RUSSELL, C.,  RUSSELL, D.,  ‘Alcohol Messages in Prime-Time Television Series ‘, Journal of Consumer Affairs 43, 1, 108-128.

2009 RUSSELL, C.,  RUSSELL, D.,  GRUBE, J.,  ‘Nature and Impact of Alcohol Messages in a Youth-Oriented Television Series‘, Journal of Advertising 38, 3, 97-111.

2006 RUSSELL, C.,  STERN, B.,  ‘Consumers, Characters, and Products: A Balance Model of Sitcom Product Placement Effects‘, Journal of Advertising 35, 1, 7-18.

2006 RUSSELL, D.,  RUSSELL, C.,  ‘Explicit and Implicit Catalysts of Consumer Resistance: The Effects of Animosity, Cultural Salience and Country of Origin on Subsequent Choice‘, International Journal of Research in Marketing 23, 3, 321-331.

2005 RUSSELL, C.,  ‘A Managerial Investigation into the Product Placement Industry‘, Journal of Advertising Research 45, 1, 73-92.

2004 STERN, B.,  RUSSELL, C.,  ‘Consumer Responses to Product Placement in Television Sitcoms: Genre, Sex, and Consumption‘, Consumption, Markets and Culture 7, 4, 373-396.

2004 RUSSELL, C.,  NORMAN, A.,  HECKLER, S.,  ‘The Consumption of Television Programming: Development and Validation of the Connectedness Scale‘, Journal of Consumer Research 31, 1, 150-161.

2002 RUSSELL, C.,  ‘Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude‘, Journal of Consumer Research 29, 3, 306-318.