Dr Karen V. Fernandez
Associate Professor
Department:
Address: Owen G Glenn Building
12 Grafton Road
Auckland
Faculty: Business & Economics
Phone: +64 9 373 7599 Ext. 88796
Email: k.fernandez@auckland.ac.nz

Karen uses both interpretive and experimental methods to study topics in Consumer Behaviour and Advertising. Her research focuses on 1) consumers' relationships with their possessions and places 2) sustainable consumer practices and 3) information processing of advertising cues.
Qualifications:
1995 Doctor of Philosophy University of Kansas
1988 Master of Business Administration Pittsburg State University
1983 Bachelor of Commerce University of Melbourne
Special Interests:
Meaning of Possessions, Sustainable Consumption & Cross-Cultural Differences
Positions Held:
FromToInstitutionPosition Held
2011 Now University of Auckland, NZ Associate Professor
2011 Now University of Auckland, NZ Associate Professor
2011 Now University of Auckland, NZ Associate Professor
2011 Now University of Auckland, NZ Associate Professor
2011 Now University of Auckland, NZ Associate Professor
2011 Now University of Auckland, NZ Associate Professor
2008 2011 University of Auckland, NZ Senior Lecturer over the bar
2002 2007 University of Auckland, NZ Senior Lecturer
1996 2001 University of Waikato, NZ Lecturer
1995 1995 University of Missouri-Columbia Visiting Assistant Professor
1993 1994 University of Nebraska-Omaha Visiting Assistant Professor
Awards:
2011 ADEME (France) Waste in Society Consortium Award, 55,000 Euros
2010 University of Auckland Sustained Excellence in Teaching Medal
2009 Auckland Business School Teaching Excellence Award
2009 University of Auckland Faculty Development Fund Award $9,444
2006 University of Auckland Research Grant $11,000
2003 University of Auckland New Staff Research Grant $13,800
2000 Waikato School of Management Research Award $5800
1994 Max. E Fessler Dissertation Award
1994 Sprint Publishing & Advertising Dissertation Award US$20,000
Service:
Chair, Faculty Scholarships Committee, 2009-present
Department of Marketing Postgraduate Advisor 2006-present
Editorial Board, Consumption, Markets & Culture 2012.
EEO Committee 2002-2004, 2011
Faculty Representative on Senate, 2010-present
Member, Faculty Research & Postgraduate Committees, 2010-present
University Teaching & Learning Quality Committee, 2011-present
Teaching:
2011 MKTG 201 Marketing Management
2011 MKTG 303 Buyer Behaviour (UG)
2011 MKTG 705 Advanced Buyer Behavior (Hons)
2008 MKTG 392 Advertising & Communications (BBIM)
Selected Publications:
Refereed Journal Articles
2011 FERNANDEZ, K.,  BRITTAIN, A.,  SMITH-BENNETT, S.,  ‘Doing the Duck: Negotiating the Resistant-Consumer Identity‘, European Journal of Marketing 45, (11/12), 1779-1788.
2011 FERNANDEZ, K.,  VEER, E.,  LASTOVICKA, J.,  ‘Golden Ties that Bind: Crossing Boundaries in Diasporic Hindu Wedding Ritual‘, Consumption Markets Culture 14, 3, 245-265.
2011 FERNANDEZ, K.,  LASTOVICKA, J.,  ‘Making Magic: Fetishes in Contemporary Consumption‘, Journal of Consumer Research 38, 2, 278-299.
2007 FERNANDEZ, K.,  ‘The Mindcam Methodology: Perceiving Through the Native's Eye‘, Qualitative Market Research: An International Journal 10, 2, 168-182.
2005 LASTOVICKA, J.,  FERNANDEZ, K.,  ‘Three Paths to Disposition: The Movement of Meaningful Possesions to Strangers‘, Journal of Consumer Research 31 (March), 813-823.
2000 FERNANDEZ, K.,  ROSEN, D.,  ‘The Effectiveness of Information and Color in Yellow Pages Advertising‘, Journal of Advertising Vol 29, 2, 61-73.
Other
2009 LEE, M.,  FERNANDEZ, K.,  HYMAN, MICHAEL, R.,  ‘Anti-consumption: An Overview and Research Agenda‘, Journal of Business Research, 62, Guest editorial introduction to the special issue, 2, 145-147.



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