2002
HADLEY, R.,
BENSON-REA, M.,
‘European Butter Battles: The New Zealand Dairy Board and Spreadable Butter‘, ”. In Harris, P and F McDonald. (Eds) European Business and Marketing: Strategic Issues, 2nd Ed, London, Sage Publications.
|
2006
BRODIE, R.,
HOLLEBEEK, L.,
BENSON-REA, M.,
‘Developing a Research Agenda for Export Lead Growth: The Case of the New Zealand Wine Industry. ‘, Third International Wine Business & Marketing Research Conference Proceedings, Ecole Supérieure Agronomique Montpellier.
|
2002
BENSON-REA, M.,
‘Networks And Relationships In Strategy: A Case Study Of The New Zealand Wine Industry‘, 2002.
|
2000
BENSON-REA, M.,
‘Performance and the lifecycle of the firm and its networks‘, Bath, September.
|
2000
HAWORTH, N.,
BENSON-REA, M.,
‘The Recruitment Of Highly Skilled Migrants: A Comparative International Business Study‘, Auckland. October 2000, pp. 41-51.
|
1996
LOCKHART, J.,
BENSON-REA, M.,
‘Industrial Networks in New Zealand’s International Business‘, pp. 129-138.
|