Refereed Journal Articles
2004
BROOKES, R.,
BRODIE, R.,
N.COVIELLO,
PALMER, R.,
‘How Managers Perceive the Impacts of Information Technologies on Contemporary Marketing Practices: Reinforcing, Enhancing or Transforming?‘, Journal of Relationship Marketing, Vol 3, Iss 4, (forthcoming).
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2003
N.COVIELLO,
BRODIE, R.,
BROOKES, R.,
PALMER, R.,
‘Assessing the Role of e-Marketing in Contemporary Practice‘, Journal of Marketing Management, 19, 7-8, 857-881.
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2003
BROOKES, R.,
‘Grocery Retailing in New Zealand: The Shift in Power‘, invited commentary paper in The European Retail Digest, Oxford Institute of Retail Management, 39, 80-83.
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2002
PALMER, R.,
BROOKES, R.,
‘Incremental Innovation: A Case Study Approach‘, The Journal of Database Marketing, 10(1), 71-83.
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2002
PUNJ, G.,
BROOKES, R.,
‘The Influence of Pre-decisional Constraints on Information Search and Consideration Set Formation in New Automobile Purchases‘, International Journal of Research in Marketing, 19, 383-400.
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2001
PUNJ, G.,
BROOKES, R.,
‘Decision Constraints and Consideration Set Formation in Consumer Durables‘, Psychology and Marketing, 18, 8, 843-854.
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2003
BROOKES, R.,
PALMER, R.,
‘The New Global Marketing Reality‘, UK: PalgraveMacmillan, 292.
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2000
BROOKES, R.,
‘Marketing Research in a .comEnvironment‘, E.S.O.M.A.R. (European Society for Opinion and Marketing Research) Publications, New Monograph Seri, 256.
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2001
BROOKES, R.,
‘Strategic Inflection Points: Key Changes in Marketing Practice and their Implications for Automobile Industry‘, in: Excellence 2001 in International Research, ed. M. Shepstone, ESOMAR Publications, Amsterdam, 25-48.
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2004
BROOKES, R.,
PUNJ, G.,
SMART, J.,
‘What does NEW mean? An Investigation of the Appeal of New in Car Purchasing‘, in proceedings of ESOMAR 8th Automotive Marketing Conference, Switzerland, March, (CD-ROM format)
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2003
BROOKES, R.,
BRODIE, R.,
BRADY, M.,
‘How Information Technologies Impact on Marketing Practices: Reinforcing Versus Enhancing and Transforming‘, EMAC Conference, Glasgow, Scotland, May, (CD-ROM format).
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2003
BROOKES, R.,
BRODIE, R.,
LITTLE, V.,
‘Transactional, Relationship or Pluralism: Which Marketing Approach Places Greater Emphasis on Value?‘, International Colloquium on Relationship Marketing, Cheltenham, England, September, (CD-ROM format)
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2002
PALMER, R.,
BRODIE, R.,
BROOKES, R.,
N.COVIELLO,
‘‘The Role of e-Marketing in Contemporary Marketing Practice’‘
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2002
PALMER, R.,
BRODIE, R.,
BROOKES, R.,
N.COVIELLO,
‘How Information Technologies Impact on Marketing Practices: Reinforcing, Enhancing or Transforming?‘, In proceedings of 10th International Colloquium in Relationship Marketing Kaiserslautern, Germany, 29 September-2 October CD-Rom format
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2002
SHEPHERD, D.,
BROOKES, R.,
‘'When It’s Take-over Time, Time is Not on Your Side'‘
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2001
PALMER, R.,
BRODIE, R.,
BROOKES, R.,
N.COVIELLO,
‘The Role of e-Marketing in Contmporary Marketing Practice‘, paper accepted for 9th Relationship Marketing Colloquium, Montreal, September
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2000
LINDGREEN, A.,
BRODIE, R.,
BROOKES, R.,
‘An Empirical Investigation of Contemporary Marketing Practices in the New Zealand Wine Sector‘, ANZMAC, Gold Coast, Queensland
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2000
BROOKES, R.,
‘Strategic Inflection Points: Key Changes in Marketing practice and their Implications for the Automotive Industry‘, ESOMAR
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