Richard Brookes
Associate Professor
Department:
Address: Owen G Glenn Building
12 Grafton Road
Auckland
Faculty: Business & Economics
Phone: +64 9 373 7599 Ext. 87285
Email: r.brookes@auckland.ac.nz
Qualifications:
---- BCA Wellington
---- MSc London
Special Interests:
Automotive marketing issues
Impacts of IT on changing marketing practices
Rethinking marketing strategy
The nature of intense brand relationships
Selected Publications:
Refereed Journal Articles
2004 BROOKES, R. BRODIE, R. N.COVIELLO PALMER, R. ‘How Managers Perceive the Impacts of Information Technologies on Contemporary Marketing Practices: Reinforcing, Enhancing or Transforming?‘, Journal of Relationship Marketing, Vol 3, Iss 4, (forthcoming).
2003 N.COVIELLO BRODIE, R. BROOKES, R. PALMER, R. ‘Assessing the Role of e-Marketing in Contemporary Practice‘, Journal of Marketing Management, 19, 7-8, 857-881.
2003 BROOKES, R. ‘Grocery Retailing in New Zealand: The Shift in Power‘, invited commentary paper in The European Retail Digest, Oxford Institute of Retail Management, 39, 80-83.
2002 PALMER, R. BROOKES, R. ‘Incremental Innovation: A Case Study Approach‘, The Journal of Database Marketing, 10(1), 71-83.
2002 PUNJ, G. BROOKES, R. ‘The Influence of Pre-decisional Constraints on Information Search and Consideration Set Formation in New Automobile Purchases‘, International Journal of Research in Marketing, 19, 383-400.
2001 PUNJ, G. BROOKES, R. ‘Decision Constraints and Consideration Set Formation in Consumer Durables‘, Psychology and Marketing, 18, 8, 843-854.
Books
2003 BROOKES, R. PALMER, R. ‘The New Global Marketing Reality‘, UK: PalgraveMacmillan, 292.
2000 BROOKES, R. ‘Marketing Research in a .comEnvironment‘, E.S.O.M.A.R. (European Society for Opinion and Marketing Research) Publications, New Monograph Seri, 256.
Sections in Books
2001 BROOKES, R. ‘Strategic Inflection Points: Key Changes in Marketing Practice and their Implications for Automobile Industry‘, in: Excellence 2001 in International Research, ed. M. Shepstone, ESOMAR Publications, Amsterdam, 25-48.
Conference Paper
2004 BROOKES, R. PUNJ, G. SMART, J. ‘What does NEW mean? An Investigation of the Appeal of New in Car Purchasing‘, in proceedings of ESOMAR 8th Automotive Marketing Conference, Switzerland, March, (CD-ROM format)
2003 BROOKES, R. BRODIE, R. BRADY, M. ‘How Information Technologies Impact on Marketing Practices: Reinforcing Versus Enhancing and Transforming‘, EMAC Conference, Glasgow, Scotland, May, (CD-ROM format).
2003 BROOKES, R. BRODIE, R. LITTLE, V. ‘Transactional, Relationship or Pluralism: Which Marketing Approach Places Greater Emphasis on Value?‘, International Colloquium on Relationship Marketing, Cheltenham, England, September, (CD-ROM format)
2002 PALMER, R. BRODIE, R. BROOKES, R. N.COVIELLO ‘‘The Role of e-Marketing in Contemporary Marketing Practice’‘
2002 PALMER, R. BRODIE, R. BROOKES, R. N.COVIELLO ‘How Information Technologies Impact on Marketing Practices: Reinforcing, Enhancing or Transforming?‘, In proceedings of 10th International Colloquium in Relationship Marketing Kaiserslautern, Germany, 29 September-2 October CD-Rom format
2002 SHEPHERD, D. BROOKES, R. ‘'When It’s Take-over Time, Time is Not on Your Side'‘
2001 PALMER, R. BRODIE, R. BROOKES, R. N.COVIELLO ‘The Role of e-Marketing in Contmporary Marketing Practice‘, paper accepted for 9th Relationship Marketing Colloquium, Montreal, September
2000 LINDGREEN, A. BRODIE, R. BROOKES, R. ‘An Empirical Investigation of Contemporary Marketing Practices in the New Zealand Wine Sector‘, ANZMAC, Gold Coast, Queensland
2000 BROOKES, R. ‘Strategic Inflection Points: Key Changes in Marketing practice and their Implications for the Automotive Industry‘, ESOMAR



AACSB EFMD EQUS ACCREDITED Accredited by Association of MBAs